Two Cultures, One Vision

About Us

Where Indian Heritage Meets Modern Style

Design That Bridges Cultures

We bring Indian craft to modern fashion. Based in Arkansas, ETHWES creates clothes that tell stories through every stitch and fold.

Each piece blends time-tested techniques with fresh design. Our clothes work with your changing life, not against it.

Our designs honor both cultures while creating something new. Each piece shows that fashion can cross borders while keeping its roots.

The Heart and Vision Behind ETHWES

Meet Our Designer

Sindhu Varagani turned her love for fashion into ETHWES seven years ago. She wanted to create clothes that last, not quick trends that fade.

Working from her home while raising two children, she built a brand that puts quality first. Her designs prove that good fashion can serve both people and the planet.

Her eye for detail and love of craft shows in every piece. She works closely with artisans to bring her unique vision to life.

Smart Clothes, Smart Sizing
One Piece, Many Ways to Wear

Our clothes change as you do. One piece fits sizes XS to XL, perfect for sharing or your body's natural changes.

This fresh take on sizing means less waste and more value. Pregnancy, seasons, or style - our clothes move with your life.

Craft Meets Care

Changing Lives Through Design

Our work provides steady income for village artisans. We help them upgrade their skills while keeping traditional techniques alive. Every ETHWES piece supports small communities. Fair wages help families invest in education and better lives.
We're proving that fashion can be both exclusive and ethical, unique and accessible.

Growing Through Community
From Markets to Main Street

Our loyal customers spread the word, creating demand for a permanent store. Many have shopped with us since our first pop-ups.

Now at our Arkansas store, we keep that personal touch. Every piece comes with its own story and a warm welcome.

Quality shows in how clothes age. Our pieces gain character with time, becoming more yours with each wear.

Each piece represents hours of design and artisan work, creating value that grows with time.

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